Low-tech creative for a high-tech brand.
Lenovo Worldwide
Launch TV Commercial
We created this commercial in India, produced it in Australia and aired it in the US. But only once. It was designed to run one time only - during the Olympic Games opening ceremony on NBC. The ad helped raise awareness of Lenovo by 45% and was awarded ‘Gold’ by the Washington Post.
Lenovo Worldwide
Data Recovery
This campaign illustrates how, with just one touch of Lenovo’s Rescue and Recovery button, you can bring your dead data back to life.
Lenovo India
Data Recovery
This campaign for the Indian market asks what becomes of your data after it dies, but also demonstrates how to bring it back to life.
Lenovo India
Face Recognition
This out-of-home poster was designed to launch Lenovo’s face recognition feature.
This campaign, aimed at the Indian youth market, demonstrated that with Lenovo face recognition security you'll never lose your password, forget it or have it stolen.
Lenovo Australia
Sustainable Manufacturing
This outdoor poster was created to bring attention to Lenovo’s green policy.